FOUR PERSONALIZATION STRATEGIES CONFERENCES AND ASSOCIATIONS CAN ADOPT FROM EDUCATION

AUTHOR
Jeff Hurt

Let’s separate reality from fiction regarding personalized conference experiences and personalized learning.

Fact: Meeting professionals and conference vendors frequently confuse personalization with configurable conference experiences. They are not the same thing.

Fact: Conference planners and association leaders are easily persuaded by the puffery of conference personalization. Those that want to pursue personalization need to be savvy consumers. “They have to ask the tough questions that any vendor makes,” says Bart Epstein, CEO, Jefferson Education Accelerator, a University of VA network of researchers, educators and entrepreneurs. And they must remember that conference personalization is more than implementing a technology tool.

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